We charge a fixed fee, based on case complexity. This will be agreed at outset and reviewed annually.

Why a Fixed Fee?

Most advisers charge a percentage of assets under management.

According to an FCA study1, clients can expect to incur an initial advice fee of 2.4%, an ongoing advice fee of 0.8% per year, and total ongoing costs of 1.9% per year once you add third-party investment and custodian charges.

We don't think this is fair on you at all.

At Blincoe, we believe in a better way.

  • We believe that charging based on a percentage of assets is unfair - it penalises larger clients and those with relatively straightforward needs.
  • We believe most fees are too high, reflective of outdated technology (which causes inefficiency).
  • We believe the active investment approach that most advisers favour offers poor value, and there’s overwhelming evidence to support this.
  • We believe in going against the status quo when it comes to pricing. "Everyone's charging that so why don't we?" doesn't fly with us.

With Blincoe, a client with £1m invested and relatively complex needs (say 20 hours’ worth of advice per year) can expect to save c. £8,000 per year vs the FCA average. Whereas one with more straightforward needs (say 8 hours per year) would save more like £11,600.

Our Fee Structure

Initial advice fee

We charge an initial advice fee for policy-set up and the analysis of any existing plans. This is based on the following:

Research and Report

£600

Pension transfer (per scheme)

£300 or 0.75% if lower

ISA / GIA (per scheme)

£150 or 0.75% if lower

Specialist investments, e.g. VCTs, EIS, AIM (per scheme)

£300

Specialist trust investments, e.g. DGTs, FRTs, loan trusts

£600

Ongoing advice fee

We charge an ongoing advice fee to review and fine-tune your plan each year. This is based on the projected time required to deliver our advice and services to you.

We cap the ongoing fee at the lower of £6,000 and 0.75% of assets under management. Please see some examples below.

Cost Examples

For an indication of the costs you could expect, see which example resonates with your situation the most.

A new client wants to transfer two existing pensions, worth £500,000 and £5,000, and two ISAs, worth £250,000 and £15,000. They also wish to open a new investment account with initial funds of £100,000.

Research and Report

£600

Pension transfer 1 (fixed fee)

£300

Pension transfer 2 (0.75% cap applies)

£37.50

ISA transfer 1 (fixed fee)

£300

ISA transfer 2 (0.75% cap applies)

£600

New GIA, funded from cash

FREE

Total =

Saving vs FCA Average (2.4%)

£1,275

£19,605

Bill and Betty are in their late-50s and approaching retirement. They require comprehensive cashflow planning to gauge when they can afford to retire and what that retirement will look like in terms of spending power.

They’re considering some additional pension contributions prior to retirement, and how best to draw an income post-retirement. And they want to bring all their investments and pensions under our advice, worth a combined £1m. 

We project their advice will cost around £5,400 per year, or 0.54% the current value of assets. Third-party platform and investment costs are projected at 0.50% per year. 

That implies a total ‘all-in’ fee of around £10,400 per year, or 1.04% the current investment value. 

Total =

Saving vs FCA Average (1.9%)

£10,400 / year

£8,600 / year

Adam and Alex are in their mid-30s and are seeking some advice around their investments and pensions.

This includes the utilisation of their ISA allowances, pension contributions and capital gains tax mitigation. Total assets under advice are £400,000 and they do not need any complex cashflow modelling at this point. 

We project their advice will cost around £2,400 per year, equivalent to 0.60% the current value of assets. Third-party platform and investment costs are projected at 0.50% per year. 

That implies a total ‘all-in’ fee of around £4,400 per year, or 1.01% the current investment value.

Total =

Saving vs FCA Average (1.9%)

£4,400 / year

£3,200 / year

A group of trustees wish to receive advice on a newly established discretionary trust, worth £2m. The monies are likely to be left untouched for the foreseeable future. 

This is a straightforward case - we advise on a suitable investment solution. We then meet once a year to review this, and issue the trustees with a comprehensive report to assist them in their fiduciary responsibilities. 

We project their advice will cost around £1,800 per year, or 0.07% the current value of assets. Third-party platform and investment costs are projected at 0.50% per year. 

That implies a total ‘all-in’ fee of around £11,400 per year, or 0.57% the current investment value. 

Total =

Saving vs FCA Average (1.9%)

£11,400 / year

£26,600 / year

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